Watchfinder, the UK’s largest online retailer of fine watches will formally introduce its new brand, WF&Co, to customers, the trade and the press this week. The re-branding has been timed to coincide with the company’s stylish new website, currently receiving 500,000 visits per month. The e-commerce platform will continue to be known as Watchfinder but this will sit alongside a range of new services underneath the WF&Co umbrella. The new services which are either already online or will be introduced in the coming months include The Watch Magazine, already the UK’s biggest online watch magazine, a Mayfair office, a members club including a rental service, a retail store, and a calendar of customer events.
“The WF&Co (Watchfinder & Co) brand represents the diversification of the business over the last 2 years, as we are now so much more than just a retailer of pre-owned fine watches” commented Brand Director Lloyd Amsdon. “WF&Co retains a clear link to the heritage associated with Watchfinder, a brand synonymous with exceptional watches and peerless customer service. We’re all looking forward with anticipation to this, the first of many events.”
The evening reception will take place on the 17th of November between 7pm and 9pm at a central London location.
10 pairs of tickets are available, if you’d like to attend please RSVP to Louisa@watchfinder.co.uk
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